Weird... I know.
But it'll all make sense in just a moment so don't worry about it.
Do you know what a McDonald's franchise is?
If you don't, it's essentially a license to operate a restaurant under the branding of McDonalds...
You get permission to offer proven to sell items like Big Mac's, Quarter Pounders, and happy meals.
The main benefit is your store is backed by a huge brand people are familiar with.
You're charging people for the same wildly successful food items that have seen success across the country.
It's a proven route to success.